The objective can be anything from brand affinity to actual transactions selling the product, but please focus on how the campaign is essentially mobile. Does it matter where and when you interact with it? Is it social? Does it leverage mobile technology (cameras, video, GPS, touchscreen, etc)?
For this week, please bring concepts and sketches for review in class.
In addition, please do a little thinking about your client for the big project and make a final decision if you haven't already. I'll meet with each team individually to discuss your choice.
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