Week 6 Assignment

Many of you have a head start on the big assignment, and we have all already discussed next steps. Next week, I'd like to review progress with the bigger group to get some collective input before you're too far into the details. Please bring some detailed sketches or a first rough pass at design. If you are jumping into design already, please worry less about the style or visual language and instead bring something uglier, more like wireframes. Whatever is quickest to get to a point where can give you feedback on how it works (not how it looks). Copywriters: please bring a tag line or description of the concept. It doesn't need to be customer facing yet, but it should succinctly communicate what the campaign is all about, sort of like a positioning statement or vision.